Join us behind the scenes of our latest campaign: Sojourn.
Shot by photographer Trevor King, the campaign features Byron beauty Kieta van Ewyk. The shoot began in the early morning on the grounds of Byron Bay’s The Range, known for its European influenced architecture and rolling views of the lush hinterland.
The property’s rich terracotta rendering was the perfect backdrop to complement the earthy and tonal hues of our Sojourn collection.
Harnessing design-led silhouettes and quality craftmanship, our Sojourn Collection has been carefully curated with lustrous paisley prints inspired by the ancient silk route, striped designs born from Bedouin textiles and vibrant tones of eastern spices.
The Bedouin Stripe collection was inspired by the textiles of the Bedouin nomadic tribes and Berber tribes of North Africa. The rich colour palette of rouge and burnt orange in a nod to the local spice markets.
Kieta was then captured on the rocky shores of Boulder Beach and beneath Byron Bay’s iconic Pandanus trees.
To finish the day we captured our core collection of JETSET swimwear and resortwear. A range of timeless staple pieces that will form the foundations of your warm weather wardrobe.
Our Sojourn collection will transport you to Byron Bay and beyond with inspiration drawn from exotic destinations abroad. Ignite your wardrobe with vibrant hues, custom textile designs and all new contemporary JETS silhouettes designed in Australia.
Production: Artbox Black
Photography: Trevor King
Model: Kieta van Ewyk
Hair & Makeup: Amanda Reardon
Styling: Jesse Arifien
Set design: Megan Murray